TUCKERNUCK
(Lead Photographer)
At a tight-knit studio like Tuckernuck, being the lead photographer was less about a title and more about showing up ready to create whatever the day asked for.
Some days I was directing multiple models through hundreds of looks with precision and pace. Other days I was moodboarding, art directing, and building the visual world that would carry the season’s narrative. The next, I was documenting the life of the studio itself for social, or wrangling kids for a children’s line shoot.
The role lived somewhere between photographer, art director, and creative lead. No matter the chaos, the goal was always the same: bring the vision to life and keep the team aligned around it.
It was an incredibly collaborative environment filled with multi-hyphenate creatives, and it gave me the space to step up, guide the work, and shape the creative direction across projects. One of my favorite highlights was shooting and launching our sports and activewear line.
