BRAND
& EXPERIENTIAL CREATIVE
A CRANE UPON
A PEDESTAL
(Creative Director + Fine Artist)
In 2024, I curated a three-day exhibition from a desire to stand inside my femininity while my identity was shifting through motherhood and independence at the same time. The response led to an invitation from Arena Social and the City of Washington, DC, in 2025 to expand the show into a three-month installation at Carroll Street Gallery in the heart of downtown DC.
I assembled a team to build the installation while relocating across the country to Los Angeles. The space was imagined as my closet, the private place where I decide who I am that day. Where I try things on, play dress-up, and put on my winged liner before facing the world. The pieces were arranged like a wardrobe, so viewers moved through it the way I move through memory, selecting, discarding, and returning.
Concept and Development
Hard Launch
A sold-out, private, ticketed experience over Mother’s Day weekend. Programming included a live concert with local talent, a culinary tasting, and an artist talk spread across three days.
Expansion
New year, new gallery space, new budget. Same team, a few more pieces. It was time to elevate the experience.
Every piece in the collection sold out during opening week, with roughly $30K of artwork acquired within moments. I’m honestly still a little speechless. Over the course of the residency, we expanded into community-based programming with wellness classes like Pilates, additional culinary tastings, and more artist talks.
The space held a kind of energy where art inspired more art.